If you’re working on building your freelancing presence on the business app, here are 7 things you need to have on your freelance LinkedIn profile to see success on the platform. So, where should you get started if you’re new to LinkedIn or not sure how to position yourself as a freelancer? 7 Things to Include on Your LinkedIn Profile If you want to be found by potential clients, become a thought leader, or grow your network of freelancers, then having a LinkedIn profile is essential as a freelancer. When used effectively, LinkedIn can be a great way to get in front of the right people and source valuable leads for your freelance business. LinkedIn is more than a networking platform or digital resume. For freelancers, this means that regardless of what industry you work in, there’s a good chance that your potential clients are on this app just waiting to connect with a service provider like you. These decision makers include C-level executives, small business owners, and even influencers. Should Freelancers Have a LinkedIn?Īccording to LinkedIn, 4 out of 5 users drive business decisions at their organization. If you’re new to freelancing or just haven’t set up your freelance LinkedIn profile yet, let’s go over why the platform is valuable for freelancers and the elements you need to include on your profile. Luckily, there’s a place on the internet that can help with both: LinkedIn. After all, words alone may not always be enough to capture the full picture of who you are and what you can offer to others.Networking and generating leads is not always fun for freelancers, but it’s part of the job. Take the time to select a thoughtful background image so you can reinforce your personal brand, convey what makes you unique and differentiate yourself from the sea of other professionals out there. Images are often more powerful than words alone. Your LinkedIn profile’s background image is your opportunity to create a positive first impression that matters. Once you’ve decided on what sort of photo to use, simply follow these LinkedIn’s instructions to edit your background photo on your profile.Ĭustomize Your Background Image To Stand Out You can also create custom background images on sites like Canva or Visme. Popular CC0 sites include Unsplash or Pexels where images tend to feel more current and natural. These images are free and legal for you to use. Instead, consider using attribution-free CC0 Creative Commons images. However, this tends to be quite expensive, and staged stock images can often look a bit dated or artificial these days. If you don’t already have a photo you’ve taken yourself or photo you have explicit permission to use, you could purchase a photo from stock image sites like Getty or Shutterstock. Simply using a photo you quickly find using Google Images isn’t the best way forward because those images aren’t always legal to reuse. Once you decide on what type of image you want to feature as your background image, you need to then find an actual photo you have the rights to use. Boggs states, “ While photos of things like laptops, cups of coffee and keyboards can look overused and cliche, abstract images or textures can make your profile stand out without looking inauthentic.” She says you should choose a texture that invokes a feeling you want your audience to associate with you. You could also consider some sort of abstract texture. “ Choose a color that matches your personality, or if you’re a business owner, choose a color that matches your brand colors.” “Even just another color can help you stand out in a sea of LinkedIn blue,” according to Debra Boggs, Cofounder of D&S Professional Coaching. If all else fails, you could simply use a color other than the LinkedIn default blue to give your profile a more considered feel.
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